Allora
AGENCY | DEVELOPED AT INDIO DA COSTA A.U.D.T.
ROLE | DESIGNER
The largest watches company in Latin America, Grupo Technos, launches Allora: a new brand of watches that brings back the feminine, romantic and graceful women of the old times with influences and trends of the new era. The brand targets woman who are ascending from lower middle class and are romantic, delicate, subtle, sweet and have a unique style. Not only the new trademark, but its concepts, brand platform, mission, attributes, universe, essence, personality, guidelines for photography, logo, visual identity, visual identity manual containing all communication rules and brand touchpoints were designed.
BRAND & VISUAL IDENTITY _ BRAND GUIDELINES
