GXR
AGENCY | DEVELOPED AT VBAT
ROLE | SENIOR DESIGNER
GXR stands for Group Exercise Revolution: virtual classes produced by Basic-Fit and available in over 800 gyms throughout Europe. Well-known presenters from the world of sports and tv, drag you into their enthusiasm and passion for sports and exercise.
The community aspect was from the start something important to be emphasised by the brand - even if apart physically the togetherness is essential to maintain motivation. Therefore the concept of the sparks was created: It symbolises our community getting together and moving dynamically towards a common objective. These spark patterns are living elements that can be used statically or in motion, depending on the group exercise or class mood.
BRAND CONCEPT _ BRAND & VISUAL IDENTITY _ BRAND GUIDELINES
