UPC
COMPANY | DEVELOPED AT LIBERTY GLOBAL
ROLE | BRAND DESIGNER
As the leading arm of the UPC branding and refresh, Liberty Global is the main responsible in providing an Image Library so 10 european operating countries can use them in comms in the absence of a ATL or BTL campaign. The library builds up on last years developed concept and provides a set of more than 80 images. They are fresh and bright and set in real environments. To give the images a distinct look, they embrace specific photographic techniques: low perspective, lens flair, contrast and saturation and blurred backgrounds. As a brand designer I took part on the on-set Art direction, photo selection and post production retouching guidance and review. The themes were around either the customer experiences or related to customer care services.
ART DIRECTION
